Grund-L Custom Lures

Our family has always spent time together on the water. My favorite times are spent fishing with my family and friends. The more time we have spent on the water and the more tournaments we have fished, we realized that there was a real need in the market for high quality, custom lures built to last so that each bait is an investment that will last. There was a real gap between the some of the big box store junk lures and the ultra-high end Japanese made lures. With that in mind we set out making lures ourselves and people noticed! Each of our high quality, custom lures are born from our passion for the outdoors and spending time with family. Grund-L is a lifelong journey to bring people together through fishing and the outdoors. So get some Grund-L lures and let the good times begin!