XB believe that braided fishing line should be affordable and still maintain quality. We understand that fishing isn't just an individual sport, but it is also a family sport and should be priced accordingly. Hence, XB was conceived...with the help of anglers, XB hope to bring continuous enhancements to our current lines, as well as creating new product lines in the years to come. GOOD PRICE, GOOD QUALITY, AND GOOD CUSTOMER SERVICE are our values. Tight Lines and Fish on.