Shimano knows technology advances, techniques evolve, and styles change. However, the goals remain the same: to catch fish, be part of nature, and enjoy the sport of fishing. From simply relaxing at a secluded fishing hole or mountain stream, to winning a prestigious bass tournament or catching that gander marlin, the emotions experienced can be just as varied. Shimano understands the many different reasons people fish. That is why you will find a broad range of products, covering many applications and experience levels, on which Shimano has included the latest technological advances and designs so that you can rest assured that we have the tackle available for your particular situation. All that we leave to you is to simply enjoy your fishing experience.