SIMAX has been manufacturing quality fishing equipment since 1995. Our mission is simple: to develop and produce top of the line fishing gear at a price affordable to all anglers! Although our parent company currently supplies fishing equipment to a world-wide market, SIMAX Rods develops and designs fishing rods geared specifically towards the North American market. Our crack research and development team of engineers are constantly evaluating input and feedback from our elite Pro-Staff and valued customers. This information is used to engineer and integrate leading edge revolutionary changes to our rods! SIMAX will continuously strive to be at the top of the class in terms of quality, innovation, integrity and customer service!